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The need to integrate technology in education has already been realized by the educationists from all across the globe. With technology, several constraints of the traditional education system have been overcome and learning has become more engaging, interesting and effective.
Technologies like virtual reality and augmented reality are now used to help the students visualize the concepts and learn in a better way. Now, the education sector is filled with various edu-tech companies competing to provide quality education to the students across varying geographical locations.
BYJU’S is one such app that incorporated technology in education to provide content that the learners can easily understand and comprehend. BYJU’S app was launched in 2015 and is now the most preferred educational app in the edu-tech sector. BYJU’s is now India’s largest education company and the BYJU’s app is the most loved K-12 app with over a million downloads. Presently, BYJU’S provide video lectures for the k-12 segment (Class 4 to 12) and for the competitive exams like JEE, CAT, IAS Exam, NEET, GRE and GMAT.
How BYJU’S is Improvising the Traditional Education?
BYJU’S has successfully eradicated one of the biggest drawbacks of the traditional education system. With the app, education has now become one-one-one model as opposed to the one-on-many model of present classrooms. With the use of personalisation and visualisation, the students can now enjoy what they learn and retain for a longer duration.
With the motive to create unique content and provide the most effective education, BYJU’S have been constantly improvising their teaching methodologies and content. The lectures are brain-mapped and include 3D animations and in-air projections to help the students understand and retain the concepts better. With technology integrated learning modules, learners from all the grades can easily visualize the concepts and keep being engaged in learning.
One of the most prominent features of the app is that it has incorporated adaptive learning and thus, the content is always tailored to the individual needs of the students. The app adapts itself to the unique learning styles of the students and makes learning more personalised and student-friendly. BYJU’S app uses big data analytics to identify the learning fingerprints of the individual students and provides a personalised learning environment to help the students learn at their own pace, style and convenience.
Several assessments are also provided along with the lectures to help the students analyse their performance. The analysis also helps the app to determine weaknesses and learning gap of the user to provide appropriate lessons on those topics after the test. The students are also provided with personal mentors to help them clear their respective doubts at the earliest.
To sum up, all the features of the app are summarised below that helped BYJU’S to be the most loved educational companion of the students.
- Engaging, interactive and brain mapped content with 3D animations
- One-on-one educational model
- Excellent Teachers
- Personalised learning with adaptive technology
- Numerous assessments for self-analysis
- Personal mentors for doubt clearing sessions.
Presently, BYJU’S has over 12 million downloads with nearly 7 lakh paid annual subscriptions. There are almost 90% annual renewal rates and several positive BYJU’S app reviews reflect its effectiveness and how it enhances the learning experience.
BYJU’S is one of the highest funded edu-tech company in the world. With the investment from Chan-Zuckerberg Initiative, Times Internet & International Finance Corporation (World Bank group member), Verlinvest, Sequoia Capital, Light Speed, Sofina and Tencent, BYJU’S has raised over 200 million dollars till date.
It is interesting to note that BYJU’S has also been a case study of Harvard Business School which reflects the growth of the app and how it impacted the learning experience of the students.